strategic communication and artful creativity

Summary

Like Nigel's amplifier from Spinal Tap, I go to 11. It's the most you can go, plus one more.
Reputation is everything.

I have helped large organizations and small businesses promote, maintain and build on their reputation. Sometimes, it's through public relations, employee communications, media relations, marketing or social media. Sometimes, it's all of them.

I help organizations with...
- representing their position to the media,
- developing strategies for communications,
- finding innovative solutions,
- conducting communications audits,
- mergers and acquisitions,
- promoting events and messages,
- capturing attention through social media,
- providing communications counsel to executives,
- preparing for and responding to crisis with poise and integrity,
- preparing executives and subject matter experts for media interviews,
- writing news releases, pitches, web copy, articles, talking points, remarks,
- planning and coordinating town hall meetings, briefings and events,
- marketing and branding communications
...and finding the story that needs to be told.

Now it's time to let me put this experience to work for you.

Let's talk.

Experience Highlights

  • Podcast downloads increased 38 percent
    GSMC Business News Podcast host
  • Social media strategy
    Icahn Automotive/Pep Boys
  • Producing and hosting business podcast
    Golden State Media Concepts Network
  • Earned TV and radio coverage of "All Survivors Day"
    PMD COmmunications COnsulting (CHILD USA)
  • Led employee communications
    CIGNA
  • Supported publications department
    National Geographic, Penn State University
  • Promoted British royal visit to Philadelphia
    Creative Energy Consulting
  • Published articles, reviews and photos
    Philadelphia Inquirer, Transcript-Telegram, Northeast Times, Catholic Standard and Times, Parents
  • Won awards for employee site to manage healthcare costs
    Cigna
  • Communications lead for acquisition team
    PECO Energy Nuclear/AmerGen
  • Developed position statements, news releases, articles and presentations
    PJM, Creative Energy Consulting
  • Created crisis communications plan
    PJM
  • Spokesperson
    PJM Interconnection

Education Highlights

  • BA, Journalism, English & Graphic Design
    Penn State University
  • MBA
    Penn State University

Causes

  • Walk to End Alzheimer's
    Committee 2020
  • Hospice volunteer
    2020

Results

  • 20+
    Years in communications
  • 65M
    Consumers targeted
  • 8
    Awards won
  • 50K
    Views to company news site

Skills

  • DEI
    5
  • Infographic s
    6
  • POdcasting/Audio Production
    2
  • Public Relations
    15
  • Writing
    20+
  • Crisis Communications
    18
  • Executive Communications
    15
  • Employee Communications
    15
  • Social Media
    14
  • Marketing
    20+
  • Spokesperson
    13
  • Media Relations
    15

Location

United States